Evolution of a Queen Interview with Crusade of Curves Mallory B. Richardson
|Mallory B. Richardson Photo Credit: Jose Pagan|
A.D. Reigns: Who are some of your Mentors and why?
A.D. Reigns: If you could change one thing about the Fashion and Modeling industry, what would it be and why?
Mallory B. Richardson: I would create more opportunities for scouts to connect with freelance models and brands especially interested in recruiting models directly. The issue I see most often is that freelance and practicing novice models can't seem to connect directly with brands, they somehow often get shadowed by they peer agency signed models. These differences tend to create lack of opportunities for freelancers to really make strides in their development as full time models. If I had capacity to change this, I would. I think brands and major event producers should consider freelancers and agency models alike. I understand the leverage comes with agency models as the producer doesn’t have to cast and be as hands on, however it take away huge visibility platforms from some models that are equally as talented and just unsigned.
Mallory B. Richardson: Do your research, build a viable following and support system and stay connected by supporting others along the way. Production takes time, lots of money and will test your will to see it through. Venues, contracts, money, décor, timing, and website and social media platforms plus daily email correspondence will make your head spin. Develop a team of trusted and like minded people to help you maximize your event penetration and ease your mind during the creative process.
A.D. Reigns: What is the biggest challenge producing a fashion event?
Mallory B. Richardson: Continued sponsor relationships ,Stabilization of venue and attendees ,Growth of attendees from outside of NC. This year, we hosted international guest. Next year, I want more local media, magazines and radio outlets involved, so we will begin those campaign pitches early for 2019. More contracted staff, and continued work around organizing the moving parts (volunteers, models, vendors, etc.) for the years ahead.
A.D. Reigns: What legacy would you like to leave on the fashion world?
Mallory B. Richardson: One that identifies the limitless opportunities available if we just seek them out. I model, I influence, and I produce, not to mention still a practicing styling and working philanthropist. There isn't’ one way to be involved, so why try that way? Open yourself up to the possibilities and let your talent, partner with your creativity and support system and do it.
Thank you Mallory for a great interview. I always enjoy seeing you and look forward to more from you and the ladies at Beaucoup and Crusade of Curves. If you want to keep up with Mallory and her evolution as a queen click the links provided.